Apple (NASDAQ:AAPL) is known for its fast-paced upgrades. The company generally has two events every year where it unveils some new version of one of its flagship products. The most recent event took place yesterday. Let’s take a look at what’s new and how this will affect Apple’s bottom line going forward.
iPhone 6s and 6s Plus
Touted as “the most advanced smartphone in the world” by chief executive Tim Cook, the new S model phones look exactly like the original 6 model phones on the outside, but here are the differences:
Verdict: The newest model is a step up, to be sure. However, it doesn’t seem like it’s as big of a step up as was the 5s from the 5. There will certainly be the Apple diehards and early adopters that rush to pick up the newest version, and there will also likely be customers who still carry an older version of the phone and decide that it’s finally time to upgrade, but otherwise I don’t see as much excitement about the 6s and 6s Plus and Apple may be hoping.
iPad Pro
“Today, we have the biggest news in iPad since the iPad,” said Apple CEO Tim Cook, unveiling the iPad Pro. “This is the most capable and powerful iPad we have ever created.”
The iPad Pro is Apple’s attempt to boost its sagging sales in that segment:
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