Apple Launches Red IPhone 7, Introduces New IPad

As previewed last week, in what we hope is not considered “innovation”, moments ago Apple has introduced a 9.7-inch iPad with Retina display, starting at $329.The pricing starts at $329 for 32GB with Wi-Fi model and $459 for 32GB Wi-Fi + cellular model. The iPad will be available to order beginning March 24 in the U.S. and more than 20 countries and regions.

Apple is also introducing a new color option for its iPhone 7 lineup today: red, to mark more than 10 years of partnership between Apple and HIV/AIDS charity (RED). As the Verge reports, while the iPhone maker has offered special product red cases for the iPhone previously, this is the first time the actual handset is available in red itself. The new product (RED) iPhone features a red aluminum finish, and is launching as part of Apple’s partnership with (RED).

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” says Apple CEO Tim Cook.

Apple’s last color change to its iPhone lineup involved a new glossy jet black finish for the iPhone 7, and before that the company also introduced the rose gold option with the iPhone 6S. Today’s red option is perhaps the most striking of all the colors available for the iPhone 7 and 7 Plus, and it will be available on Friday March 24th in 128GB and 256GB models starting at $749.

The full AAPL statement is below:

All of the Fun & Power of iPad, Now Starting at $329

CUPERTINO, California — March 21, 2017 — Apple® today updated its most popular-sized iPad®, featuring a brighter 9.7-inch Retina® display and best-in-class performance at its most affordable price ever, starting at $329 (US). Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds™ and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.