It’s never been a more exciting time to start a small business. The huge advances in technology mean that so much more is achievable than in previous decades. Make the right choices and there are plenty of options for your new business that allow you to optimize growth and succeed in today’s competitive marketplace.

Big online players like Amazon.com Inc. (AMZN) and eBay Inc. (EBAY), of course, have huge resources and budgets at their disposal that give them a large share of the current market. That hasn’t meant smaller businesses are being left behind, however. Small businesses have capitalized on outsourced services to optimize budget allocations and drive organic growth.

Access to faster broadband through leased lines, for example, allows startups of all kinds to get the comprehensive cloud-based IT infrastructure that is vital for strong growth today. While standard ASDL lines can limit the speed of internet and telephone connections, leased lines enable small businesses to go up a step without impacting in a big way on their overall budget. With more and more of us communicating nowadays over the internet, the biggest issue is not how many telephone lines you have but what your bandwidth is.

How Outsourcing Has Changed the Business Landscape

The biggest trend in business at the moment is the concept of outsourcing. This has delivered huge benefits to smaller business that wouldn’t normally have the budgets to install vast amounts of onsite IT infrastructure.

  • You can, for instance, outsource your security to an online third party who is able to ensure that your systems are optimized and your data kept safe.
  • You can download cloud-based services such as Microsoft Corporation’s (MSFT) Office 365 which enable your staff to collaborate and communicate wherever they are in the world.
  • You can market on social media and engage with a vast number of potential customers and tailor your campaigns to the budget you have available.
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