Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary effects, such as financial return.
Technology
Growing up in Dubai, United Arab Emirates, Khaled Naim noticed something lacking in the city’s infrastructure. Despite its well-developed economy and urban amenities, Dubai was plagued by poor city planning that led to a messy address system. “The way they
Opera has had a version of its Opera Mini browser available for the iPad for some time, but it seems the Norwegian software firm was not satisfied. On Monday, it unveiled a new browser for Apple’s tablet: Coast. The app, which
AT&T has recently released a set of commercials boasting its simplicity of use and widespread coverage. One of these commercials features a focus group of children in an elementary school classroom, sitting down at a minuscule table with an adult male reporter.
A hundred employees from the Silicon Valley based technology company Mozilla attended the Mobile World Congress. The Mozilla operating system was pitched to a number of large technology companies. Sony is considering adopting the new system and thus creating a
The annual ‘Consumer Electronics Show Conference’ took place to showcase gadgets last week in the magical Las Vegas. There is always a lot of hype for the CES, since it is the most-anticipated tech showcase, but did any of the
YouTube comments will soon tie-in with Google+ and be sorted by relevance rather than date order
YouTube is refreshing the way that it’s handling comments on the video social network. Starting this week, it is implementing a modified version of the Google+ Comment platform to help make user feedback more meaningful and personalized to each individual. In its current
Read more