NEW YORK – Fear that Greece could default and abandon the euro is rattling global financial markets. News that negotiations between Greece and its international lenders are making little progress sent European stock markets down sharply on Friday, and the
Marketing
So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? Good. Now, please accept my condolences. Your job is obsolete, and unless you turn yourself
(Reuters) – Stock prices in the U.S. energy sector have been under pressure in 2015, and there could be more bad news to come when several key players report their fourth-quarter results next week. The group has been falling alongside
The “if you build it, they will come” plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow
For a business that markets its energy drink by sponsoring death-taunting extreme sports, Red Bull keeps a surprisingly low profile. Its headquarters is in a low-slung, unmarked building in the small Austrian town of Fuschl am See, Austria. The company doesn’t grant interviews, including
NEW YORK – Sheryl Sandberg is the COO of Facebook, but she is perhaps best-known for being a champion of the modern female professional. Her online community, Lean In, and book of the same title are all about “encouraging women
Back-to-school season is in full swing, and students everywhere have traded in their carefree summer days for homework, tests and grades. While formal report cards may still be a few months away for these schoolchildren, performance evaluations never stop in
In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the author explains his six-step process for choosing
The advertising industry is a fluid one with many advertisers being catered for by many providers. As such, it only makes sense that agencies and advertisers constantly benchmark the performance of providers. There are three main methods for testing retargeting
From the first time a prospect visits a website, the service-based small business has a limited window of time to make the right first impression. To do this, the website needs to build immediate trust, demonstrate expertise, and address the
