A wallet and payment ecosystem gives users full control of their digital assets

A wallet and payment ecosystem that’s simple to use and puts users in full control is a vital component that is lacking in the current Web3 landscape. The user experience has been a pain point when it comes to bridging the worlds of traditional and decentralized finance. Many people express frustration at the complicated nature of crypto wallets and applications. For many applications, the user has been an afterthought. Even basic landing page experiences and design have suffered from a lack of consideration or attention to detail. 
To add insult to injury, users face a choice between self-custodial wallets, which  require a deep technical knowledge, and user-friendly custodial apps that require them to relinquish ownership of coins and keys.
A user-first experience will help with long term adoption
Projects started to realize they need to bring the user to the forefront and deliver a seamless experience. Divi Wallet is one example of an organization leading the way when it comes to providing an excelled user-first approach to their platform. 
Developed to provide a smooth and intuitive experience, Divi Wallet supports over 270 coins and allows users to easily manage their wallets directly. Divi Wallet is releasing its latest suite of features for its community of users, where they can buy, swap and store crypto with ERC-20 support. 
Offering a wallet experience that is familiar and matches the expectations of the users is the first step in building trust with mainstream users. The Divi project has a mantra, “crypto made easy.” The team sticks by this mantra when building applications, rolling out features and onboarding new users to their platform. They want to ensure that users have control over their own cryptocurrencies and enjoy the benefits of decentralized finance without any barriers that may have a negative impact on the overall user experience. Divi’s self-custodial mobile wallet is easy to use and also allows users to maintain complete control of their coins and keys.
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Simplifying the complexities of a fragmented crypto ecosystem is difficult, but the Divi project is aiming to shape the landscape and make their applications easy to navigate. Divi Labs has partnered with PrimeTrust to provide the fiat on- and off-boarding. Wallet users can purchase BTC, LTC, ETH, USDT, and USDC by using a credit or debit card, wire transfer, and via selected US bank accounts.
“All the pieces are now in place to make DIVI as accessible and usable as humanly possible. This release is the culmination of years of hard work, coordination, perseverance, and fortitude by the team. What’s funny is, everyone sees this as a major catalyst for growth and, while I agree, I would argue that this sets in place the infrastructure required for growth. The catalyst is something no one will see coming,” says Nick Saponaro, Divi Labs CEO.
The importance of enhancing the user experience for newcomers to the world of crypto cannot be underestimated. If the newcomer gets a negative first impression, companies are likely to lose them. Wallets like Divi Wallet provide essential, easy-to-use applications that help bridge the gap between TradeFi and DeFi, allowing more users to get a feel for how the world of crypto works and how to take advantage of new opportunities in the space.
Bringing crypto to football fans
In May 2022, Divi launched the new wallet features with its partner LaLiga during a half-time show at match in Sydney. To help celebrate the first time the Spanish football giants play in Australia, the company prepared surprises for the capacity crowd in the stadium.
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