A little over a month ago I joined Simply Safe Dividends as CTO (the “tech guy”). After speaking with dozens of customers by phone, trading hundreds of emails with customers, and going through a crash course in analyzing dividend stocks, I’ve set out to make a bevy of improvements to the website.
First up was the Stock Screener. This baby was a behemoth with over 40 financial metrics and dozens of data points in the results table. It was powerful but frankly unusable by most people.
So Brian and I designed a Stock Screener that would yield useful results right away with little to no configuration. I’ve already used the new Screener myself and discovered a great company (Southern Company) to invest in that would’ve gotten lost in mountain of data in the old Screener.
Here’s the new Stock Screener:
We widdled down the Screener to just a few key metrics:
These default filters are a great place to start for any retiree living off dividend income, but you’re welcome to adjust them based on personal preference. You may, for example, seek a yield higher than 4.5%, but you should do so understanding that these higher-yielding companies require more scrutiny.
Now, you may on occasion need to filter by more parameters than are offered by the new basic Screener. No problem, we’ve got you covered: you can always revert to the Advanced Screener, which is untouched from the previous version and has over 40 options for filtering.
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