Alteryx Inc. IPO Could Pop, Following Snap

Alteryx (Pending: AYX) filed an S-1/A with the Securities and Exchange Commission for its upcoming initial public offering. The company intends to offer 9 million shares at a marketed price range of $12 to $14. Alteryx has an additional 1.35 million shares as an overallotment option for its underwriters. The underwriters for the IPO include Goldman, Sachs & Co., JPMorgan, Pacific Crest Securities, William Blair, JMP Securities, Raymond James and Cowen and Company.

If Alteryx prices its IPO at the midpoint of its proposed range, and assuming underwriters exercise their option to purchase additional shares, the company will have a market capitalization of $750 million.

Business summary

Alteryx Inc. offers a subscription-based platform for self-service data analytics, and it states that it is a leading provider of the analytics. The company is headquartered in Irvine, California. Its customers include both large and small organizations across a broad range of industries. It reports that it had more than 2,300 customers in 50 countries as of Dec. 31, 2016. Some of its customers include Southwest Airlines Inc., Kaiser Foundation Health Plan Inc. and Ford Motor Co., among others.

Executive management overview

Dean A. Stoecker is a co-founder of Alteryx Inc. and has served as its chief executive officer and chairman of the board since it was founded in 1997. Previously, Stoecker was the director of enterprise solutions at Integration Technologies Inc. He also served as the vice president of sales at Strategic Mapping Inc. and held multiple positions at Donnelly Marketing Information Services. Stoecker holds a Bachelor of Science in international business from the University of Colorado and a Master of Business Administration from Pepperdine University.

Kevin Rubin is the chief financial officer of Alteryx Inc. and has served in that role since April 2016. Prior to that, Rubin was the CFO of MSC Software Corporation from July 2011 to April 2016. He also previously served as the CFO of Pictage Inc., DataDirect Networks Inc. and MRV Communications Inc. Rubin has a Bachelor of Arts in business economics from the University of California, Santa Barbara.