Anatomy Of Success: Nintendo (NTDOY)

When a company earns the coveted Zacks Rank #1 (Strong Buy), it is displaying the right characteristics to beat the market over the next one to three months. But of course, reaching this ideal rank is not an easy feat. Of the thousands of companies tracked by Zacks, only about 5% earn this designation.

Below, you will read about one specific company that helped prove the strength of the Zacks Rank. If investors had followed our model when it identified this global video game powerhouse, they would have achieved massive profits.

Nintendo (NTDOY)

Nintendo is one of the world’s most historic interactive entertainment brands. The Japanese company has created a number of iconic video game franchises, includingMario, The Legend of Zelda, and Pokemon. Nintendo also manufactures and markets hardware and software for its popular home video game systems, and it is able to license its iconic characters and titles for a variety of multimedia purposes.

NTDOY has been a staple of the Zacks Rank #1 (Strong Buy) list for the past year, first earning the rank on April 7, 2017. The video game publisher witnesses strong analyst sentiment on the back of great sales figures from its latest console, the Nintendo Switch.

The Switch is a pretty cool new concept from Nintendo that blends the in-home console and on-the-go gaming experiences. The device is “powered” by its Joy-Con controllers, which have motion sensing technology and can be used as standalone devices, in conjunction with a grip that creates a classic controller feel, or attached to a tablet-like device for mobile gaming.

Shortly before earning its first Zacks Rank #1 (Strong Buy) of 2017, Nintendo reported that the Switch was the best-selling Nintendo console in the U.S. in its first month of availability. And early reports suggested that the device would easily crush Nintendo’s first-month sales goal of two million units.

NTDOY would carry its #1 (Strong Buy) for three weeks, never dipping below a #3 (Hold) until once again earning the #1 designation on June 30. By this time, shares of the Switch maker were already up 44% since early April.