Apple Inc’s (AAPL – Free Report) radically overhauled iPhone X was anticipated to be a super cycle and it seems like it is turning into one.
Going a step ahead, Piper Jaffray analyst, Michael Olson in his research titled “Why AAPL Can Keep Working: ‘Super Cycle’ Is Now ‘Super Long Cycle” has stated that, “this could well turn into a “super long cycle” driven by the next iterations of iPhone X.
He was quoted by CNBC saying, “Apple may be increasingly well positioned to experience a strong multi-year iPhone trajectory, not the short-lived ‘super cycle’ that was anticipated. We believe an elongated iPhone cycle in FY18, followed by a wider array of iPhone X ‘offspring’ in Fall-18, along with growing awareness and interest in augmented reality (fueled by developers populating app store with new use cases and, longer-term, addition of rear facing 3D sensor), will all push out the need for Apple to answer the question of ‘what’s next?.'”
Apple Inc. Revenue (TTM)
Apple Inc. Revenue (TTM) | Apple Inc. Quote
Citing a threefold jump in Apple’s demand for 3D sensing components from its suppliers, Olson expects Apple to release three new editions next year with better OLED displays.
Robust Black Friday Sales
The tenth anniversary edition of the iPhone is witnessing robust sales with 6 million units sold over the Black Friday weekend, per a report from Rosenblatt China Technology. Nearly 15 million units have been sold since its launch. The firm expects as many as 3 million units to be shipped in the current quarter. Apple is also ramping up iPhone X production with 3 million units produced per week and is expected to increase it by another one million by December, per the report.
Apple releases its new models in September and the December quarter usually sees high sale activity. In the year-ago period, Apple sold 45.5 million units of iPhone. This time around, reportedly, it looks like Apple is set to break all records and sell 80 million iPhone units.
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