According to eMarketer, global retail e-commerce sales have grown 25% to $2.304 trillion in 2017 and is expected to grow to $4.9 trillion by the year 2021. Inspired by the growth in the e-commerce market, Germany-based NuCom Group is expanding its presence significantly. The company recently entered the Billion Dollar Unicorn club.
NuCom’s Offerings
NuCom Group is a majority-owned subsidiary of ProSiebenSat.1 Media SE, one of Europe’s leading media companies and Germany’s biggest TV network. ProSiebenSat.1 Group operates a strong TV and digital market in Europe. It currently operates a TV service that is free to users and is financed primarily through advertising. But ProSiebenSat.1 has also diversified into several e-commerce operations through acquisitions. Last year, it acquired a majority stake in Jochen Schweizer GmbH that operated a business for gift experiences such as balloon trips and bungee jumps for an estimated $120 million. Prior to this, it had acquired the online price comparison website Verivox in 2009 for an estimated $190 million.
Earlier this year, ProSiebenSat.1 Group set up NuCom Group, a subsidiary that will bring together its strategic investments from its e-commerce business. As part of the restructuring, it will get ProSiebenSat.1’s digital properties including Verivox, Parship Elite Group – an online dating site, and Jochen Schweizer mydays Group have all been clubbed under the NuCom umbrella. NuCom also owns ten key assets from ProSieben including adult toy retailer Amorelie, gift voucher startup Mydays, and perfume seller Flaconi. Overall, NuCom will operate four key business segments including Home Services & Mobility, Leisure & Relationships, Health & Beauty, and Style. During the course of the next few years, ProSiebenSat.1 is hopeful to add more businesses to this portfolio.
NuCom’s Financials
While detailed financials for NuCom are not known, the company is expected to have earned Euro 820 million (~$929 million) in revenues last year. ProSiebenSat 1 owns majority stake in NuCom with the remaining 25.1% stake being held by General Atlantic. General Atlantic had invested in NuCom at a valuation of $2.2 billion.
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