Billion Dollar Unicorns: Rong360 Goes Public On NYSE As Jianpu

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In the second half of the year, there has been a flurry of Chinese FinTech companies going public in the US. Jianpu Technology, a wholly owned subsidiary of Billion Dollar Unicorn Rong360 is the latest to list on the NYSE under the ticker JT.

Jianpu’s Journey

Beijing-based Jianpu Technology Inc. offers an independent, open, 360-degree platform for discovery and recommendation of financial products in China. It was founded in 2011 as Beijing Rongshiji Information Technology Co., Ltd. by CEO Daqing (David) Ye, COO Jiayan Lu, and CTO Caofeng Liu. RONG360 Inc. was established in 2012 as the offshore holding company for this business.

Jianpu uses its proprietary technology and data insights to provide users with recommendations tailored to each user’s financial needs and credit profile. It also offers access to a wide range of information and content on its platform in the form of short videos, audio, online articles, and offline booklets. Its Big Data risk management solutions to financial service providers help them improve their customer acquisition, application approval, fraud detection and prevention, and other credit underwriting processes.

Jianpu has over 56 million registered users. In the first half of 2017, over 2,000 financial service providers offered over 100,000 financial products on its platform, including consumer and other loans, credit cards and wealth management products.

Jianpu’s Financials

Jianpu generates its revenue mainly from fees for its recommendation services on a cost per action or success basis. For loan products, it charges fees on the completion of a loan application, and for credit card products, it charges fees on the issuance of a credit card.

It introduced loan recommendation services in Q1 2012, credit card recommendation services in Q3 2013, wealth management information services in Q2 2014, and Big Data risk management solutions in Q2 2015.