It looks like BlackBerry (BBRY) is running out of ideas. Management of the beleaguered smartphone company had boldly projected back in 2014 that its Indian operations will be a key growth driver for its entire business. But the ambitious plan appears to be far from materializing. As per the data points available to us, there is a reason to believe that BlackBerry India’s handset sales have dropped to extremely low levels. How does this impact BlackBerry’s business and its shareholders going forward?
Import Data
Let me start by saying that none of BlackBerry’s handsets are produced in India. The company imports its entire portfolio of handsets from manufacturing destinations abroad, such as Mexico and China. This import data, in turn, is published online by Zauba.com on a daily basis which makes it easier for us to track BlackBerry’s Indian-bound shipment volumes.
These numbers do not mean much when considered in isolation. But tracking BlackBerry India’s import trends over a period of time does provide us with some valuable insights about its sales performance. After all, sales of any product is generally correlated to its inventory and shipment volume. For instance, if a product is doing well in terms of sales, we’ll either see its import quantities rising over a period of time or it would run out of stock. Obviously, sales can’t be more than imported inventory levels.
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