Background

PT ACE Hardware Indonesia Tbk was established in 1995. The company primarily engages in home improvement and lifestyle products in the retail industry.

With over 13,000 employees, it has 177 stores in 47 cities in Indonesia. ACES has a portfolio of 68,000 stock keeping units.

Business Description

ACES holds the master franchise rights of ACE Hardware Corporation, an American hardware retailers’ cooperative, in Indonesia. It is 60% owned by Kawan Lama Sejahtera Group, the country’s leading distribution company of industrial equipment. ACES runs its business under two store brands: ACE Hardware and Toys Kingdom.

The first brand, ACE Hardware, commercializes two kinds of products: home improvement and lifestyle items. In the home improvement category, it has the household hardware, cleaning, gardening, lighting, and building products. In the lifestyle category, it offers automotive, furniture, sporting and pet products, as well as hotel, restaurant and cafe supplies.

The second brand, Toys Kingdom completes the catering to the family niche with toys. There are 147 ACE Hardware stores in 36 cities in Indonesia and 30 Toys Kingdom stores in 11 major cities.

In a smaller scale, the company started engaging in the e-commerce segment in 2016 with a 30% stake in RupaRupa.com, offering more than 30,000 products.

Leadership

Kuncoro Wibowo is the current President Commissioner at ACE Hardware and has served in this position since 1995. Mr. Wibowo ranked no. 16 of Indonesia’s 50 Richest in 2017. He graduated from London Business School, UK and the University of Terbuka, Indonesia.

Prabowo Widyakrisnadi has served as President Director since 1996. He holds a Bachelor in Engineering from the University of Houston, US.

World Class Benchmarking

ACE Hardware Indonesia has ranked #1 on Profitable Growth for the whole time period. In the past 12 months, the company ranked among the best 133 out of 1,330 medium-sized Consumer Discretionary companies globally.

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