Research firm Piper Jaffray and Citi predicted that GoPro’s (GPRO) revenue guidance would disappoint investors when the company issues its earnings report later this week. GoPro preannounced lower than expected fourth quarter revenue on January 13.

The company is expected to announce the remainder of its results, including first quarter guidance, on February 3, 2016.

Street low target: Piper Jaffray analyst Erinn Murphy cut her price target on GoPro to $7.50 from $9, citing updated spending assumptions.

The analyst expects the company’s Q1 sales guidance to come in at $272M, below the Street’s consensus estimate of $298M. Murphy cut her Q1 EPS estimate for the company to 0c from 10c, and warned that the company could report a Q1 loss if its “sales remain tepid.” She kept an Underweight rating, the firm’s equivalent of a “Sell,” on the shares. GoPro’s channel inventory was probably too high at the end of last quarter, and the company likely has about $200M of inventory, Citi analyst Jeremy David estimated. Given the company’s “challenging sell-through” and probable inventory reductions by channel sellers, its Q1 guidance will probably come in below expectations, according to David. Specifically, GoPro will provide guidance of a 20c to 25c per share loss and its revenue guidance will come in at $230M-$250M, the analyst believes.

The consensus forecast, based on the predictions of sixteen analysts, is for GoPro to report a loss of 5c per share in Q1, according to First Call. David predicted that the shares would be range bound in February and March, but he added that the stock could drop below $9. Later on this year, the stock could rise modestly as the launches of the company’s new Karma and HERO5 cameras approach, said the analyst, who kept a $12 price target and Neutral rating on the shares.

Price action: In early trading, GoPro fell 6% to $10.75. Shares of supplier Ambarella (AMBA), which has often moved in tandem with GoPro in the past, slipped 5%.

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