HelloPay Group, which runs the helloPay payment platform on online shopping and selling site Lazada, and Ant Financial Services Group, parent company of Alipay, a mobile and online payment platform in China, jointly announced a merger between helloPay Group and Ant Financial.
Because of this merger, helloPay will be rebranded as Alipay Singapore, Alipay Malaysia, Alipay Indonesia and Alipay Philippines in the respective market it is operating in starting April 19.
After the merger, helloPay team became part of Ant Financial and Ant Financial will be operating the rebranded helloPay. The rebranded helloPay will continue to provide payment services on the Lazada platform across South East Asia.
All of helloPay’s features and services remain unchanged and the rebranded helloPay will remain separate from Alipay app, which has over 450M users in China and is operated by Ant Financial Services Group, a related company of Alibaba Group.
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