Americans’ Dream of Homeownership falls for the first time in five years, but Republicans are feeling new optimism about the housing market in 2017.
The outcome of the 2016 presidential election took many by surprise, and injected both optimism and pessimism into consumers’ expectations about the housing market in the year ahead. Republicans are feeling a surge of confidence about the housing market in 2017 while Democrats turned bearish, according to a research conducted online by Harris Poll on behalf of Trulia,. Millennials also lost some enthusiasm when it comes to homeownership: fewer are saying that it is part of their American Dream, and most renters who are planning on buying a home are telling us they won’t do so until least the end of 2018.
As part of our annual look at the year ahead in housing, we commissioned two surveys of more than 2,000 Americans each about their housing hopes and fears in the year ahead. Rather than our single point-in-time look, we took a step further this year and deployed our annual survey twice, once before (Oct. 26-28) and once after (Nov. 15-17) the election, to find out if a presidential election affects consumers’ sentiments about the year ahead. We noticed some striking trends. Among them:
In addition to the survey, we also put together a short list of predictions for 2017:
And finally, we’ve identified a list of 10 markets to watch in 2017 based on a healthy combination of affordability, job growth, and online search activity. Half of these markets are in the Florida, and so are the top three: Jacksonville, Cape Coral-Fort Myers, and Deltona-Daytona Beach.
Surprise Presidential Win Renews Republicans, Depresses Democrats
How does a surprise presidential win affect the housing market? It’s too soon tell, but we do know that Republicans are feeling a renewed sense of confidence about all things housing in 2017. Democrats, on the other hand, are feeling down. When we conducted our first survey during the week of Oct. 24, Clinton was favored to win by a solid margin, and Republicans were pessimistic about the housing market in 2017. For each listed housing action in our question about the housing market in 2017, more Republicans thought 2017 would be worse than 2016. After fielding the survey during the week following President-Elect Trump’s win, Republicans had reversed course and were optimistic about the 2017 housing market for each listed housing action of our housing market questions. For example, Republicans went from having a -9 point margin[1] for buying a home in 2017 to a +17 point margin, a swing of +26 points, while shifting from a -5 point margin on selling a home to a +25 point margin, a swing of +30 points. Clearly, Republicans have moved from being bearish on the housing market before the election to outright bullish afterwards.
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