Written by Solomon Israel CBC.ca
Tuesday, in a friendly open letter to the parent company of Subway restaurants – published in Toronto’s Globe and Mail – Canadian fast casual restaurant Freshii Inc. (TSE:FRII) founder and CEO Matthew Corrin proposed “a partnership in which we together convert select Subway stores to Freshii restaurants in a quick, low-cost way.”
From files from The Canadian Press, and in an interview with CBC News, Corrin said his company has received “dozens and dozens” of inquiries from Subway franchise owners interested in opening Freshii locations, either selling their Subway stores to open Freshii stores, opening Freshii stores in addition to their Subways, or converting their Subway stores to Freshii.
“The spirit of this open letter below is saying, ‘Look, this is already happening, and it’s going to probably accelerate, we believe,'” said Corrin.
Any such partnership would bring together two businesses of disparate size, however.
Corrin has written open letters to its larger competitors before. In May 2015, he published an open letter to McDonald’s CEO Steve Easterbrook in USA Today. The letter called for McDonald’s to allow a co-branded Freshii outlet in “just one” U.S. McDonald’s restaurant stating “My promise: If after one year Freshii in McDonald’s has not improved your sales and profits, I will refund you the difference.”
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