This is a good looking chart:
As you can see, that’s Long Island Iced Tea Corp., and as the company name suggests, they make iced tea. Or at least they used to.
Here’s what they were doing as of Q3 (from their 10-Q):
During April 2017, the Company expanded its brand to include lemonade. Lemonade is offered in nine flavors including traditional, lime, pink lemonade, kiwi & strawberry, cherry, peach, watermelon, wild berries and strawberry and is offered at retail in 18oz. bottles.
The Company also distributes an aloe vera derived juice beverage (“ALO Juice”) in 500ml and 1.5 liter bottles. ALO Juice is offered in six flavors including original, pomegranate, mango, raspberry, pineapple and coconut. See below regarding the ALO Juice business. In addition, in order to service certain vending contracts, the Company sells snacks and other beverage products on a limited basis.
The Company sells its products to regional retail chains and to a mix of independent mid-to-large range distributors who in turn sell to retail outlets, such as big chain supermarkets, mass merchants, convenience stores, restaurants and hotels, principally in the New York, New Jersey, Connecticut and Pennsylvania markets, with expanding distribution in Florida, Virginia, Massachusetts, New Hampshire, Rhode Island and parts of the Midwest. As of September 30, 2017, the Company’s products are available in 20 states and in the Caribbean, Canada and Latin America.
Boring, right? I mean, “wild berries” sounds pretty cool when it comes to ice tea flavors, but generally speaking, who the hell wants to run an iced tea company when everyone else is getting into the crypto business?
Not management, apparently.
Because Long Island Iced Tea is now “Long Blockchain” (and you can take that figuratively and literally here). This is from their new website:
About Long Blockchain
Long Blockchain Corp. (Nasdaq: LTEA) is focused on developing and investing in globally scalable blockchain technology solutions. It is dedicated to becoming a significant blockchain business that creates long term value for its shareholders and the wider community by investing in and developing businesses that are “on-chain”. Blockchain technology is fundamentally changing the way people and businesses transact, and the Company will strive to be at the forefront of this dynamic industry, actively pursuing opportunities.
The Company is already in the preliminary stages of evaluating specific opportunities involving blockchain technology. The discussions are only in the preliminary stages but indicate the areas of focus for the Company. These opportunities include potential partnerships, investments or acquisitions involving:
- A blockchain software developer building blockchain infrastructure for the financial services industry
- A London-based FCA regulated, institutional provider of FX services that is building multiple blockchain and digital crypto currency technology solutions for global financial markets
- A new smart contract platform for building decentralized applications that provides scalability beyond currently available options
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