Millennials: 92 Million Reasons To Catch This Trend

I ran and then jumped.

Forty-five feet of nothing but the rush of open air … and then the cold water of Lake Champlain. I’m sure people still do the same thing off the same cliffs near Burlington, Vermont.

Most of us have some story like this, something that you did when you were in your 20s. A bit crazy, but you did it because you didn’t want to miss out on the experience.

Today’s millennials are crazy for experiences. Where previous generations earned and saved to buy stuff — jewelry, watches, brand-name clothes and fancy cars — the millennials just want the experience. And then they want to tell their friends all about it.

Why should you should care? Because the millennial generation — aged 18 to 34 today — is the biggest generation in American history at 92 million strong.

When 92 million people strongly prefer something, you know that it’s a big trend. That means there are companies ready to capitalize on the trend. And investors are making big money from the shares of these companies.

Many millennials are driven by FOMO — fear of missing out.

You see, the millennials are constantly communicating with each other. That’s because most of them were born with a cellphone stuck in their hand. They are always on their phones.

And the moment someone does something, they post either a picture on Facebook, Instagram, Twitter or Snapchat to let everyone know they did it.

Millennials go to music festivals and provide up-to-the-minute recaps of who they just saw perform to their friends, along with pictures of them having a great time.

Others go on exotic, luxury, unique-experience, adventure vacations and post videos of the cool things they just did.

Personally, I can tell you that my indoor rock climbing gym in North Carolina is filled with millennials.  Indoor rock climbing is just one kind of experience that is experiencing a boom purely because of the millennial generation’s incredible numbers and their fear of missing out.