Today’s most prolific investors know it, and it’s about time you did, too: real estate portfolio diversification is a tried and true strategy that no entrepreneur should be without. After all, what separates today’s best investors from the rest of the pack, if not for a propensity towards risk aversion? At the very least, it’s those that can mitigate the most risk that stand the best chance of closing on a successful deal.

No investment opportunity is void of risk altogether. It’s a sad truth, but a reality nonetheless: there is an inherent degree of risk in every investment. However, it’s entirely possible to reduce the amount of risk you are exposed to on a daily basis. And those investors that can mitigate risk will find that the odds tilt greatly in their favor. Does that sound like something you would be interested in? Would you like to simultaneously reduce risk and increase your chances of realizing success?

If that sounds like something you could get behind, you are in luck. As it turns out, there is a single, universally accepted strategy to reduce risk: real estate portfolio diversification. Diversifying your holdings within the real estate industry can simultaneously open your career up to a new world of opportunities while protecting you from the cycles the industry has become synonymous with. What’s more, there is one diversification strategy I can’t help but remain encouraged by: real estate investment trusts (REITs).

REAL ESTATE PORTFOLIO DIVERSIFICATION AT ITS FINEST

There is little doubt about it; the real estate industry is firing on all cylinders. Demand is strong, equity has returned in droves, and home values are stronger than we have seen in years. As a result, investors have found themselves the beneficiaries of a lucrative housing cycle; one that saw flipping take centerstage as one of the decade’s most popular exit strategies, but I digress.