December 26, 2017, concludes the 180-day lockup period on Blue Apron Holdings, Inc. (NYSE:APRN).

When the lockup period ends for APRN, its pre-IPO shareholders, directors, and executives will have the chance to sell their 160.7 million outstanding shares. The potential for a sudden increase in stock available in the open market may cause a significant decrease in the price of Blue Apron shares.

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Currently APRN trades in the $3.50 to $4.00 range, significantly below its IPO price of $10 and lower than its first day closing price of $10 on June 29, 2017.

Business Overview: Provider of Ingredients and Recipes for Home Cooking

Blue Apron Holdings, Inc. operates an online marketplace that delivers original recipes and fresh ingredients for making home cooking accessible. It provides original recipes along with the pre-portioned ingredients to make a home cooked meal easier. The company states that its meals complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters. The company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients.

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From the beginning of the company through March 31, 2017, Blue Apron has delivered over 159 million meals to households across the United States, which represents approximately 25 million paid orders. The company offers its services through order selections on website or mobile application in the United States. Blue Apron Holdings, Inc. was incorporated in 2016 and is headquartered in New York, New York.

Financial Highlights

Blue Apron Holdings reported the following financial highlights for the third quarter of 2017 ended September 30: