Sirius XM Locks In The King With Long-Term Deal

Sirius XM Holdings Inc. (SIRI) is a radio broadcasting company. It creates and broadcasts commercial-free music; premier sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music, sports, and talk programming in radio. SiriusXM content is available via satellite and through the SiriusXM Internet Radio app for smartphones and other connected devices, as well as online at siriusxm.com. Sirius XM Holdings Inc., formerly known as Sirius XM Radio Inc., is headquartered in New York.

It was big news this morning for fans across the US as radio legend and “King of All Media” Howard Stern announced during his morning program on SiriusXM that he had reached a deal that would keep his morning show live on-the-air for the next five years.

Under the new long-term agreement, The Howard Stern Show will continue to be broadcast live exclusively on SiriusXM’s Howard 100 channel, 7:00 am to 11:00 am ET, with replays throughout the day, and On Demand online and through the SiriusXM app. Additionally, Stern will continue to produce his Howard 101 channel, which includes current and classic episodes of The Howard Stern Show as well as original special programming throughout the day.

In addition to the live shows, the deal includes content access for an additional seven years, meaning that Stern will be heard exclusively on Sirius XM for a total of 12 years. In addition, the deal includes a video component which will include video of The Howard Stern Show as well as the Howard Stern archives and special programming.

Stern agent Don Buchwald, a legendary deal maker, pushed the negotiations hard and today’s announcement came just one day before what was to be Stern’s last show for the satellite radio company. Buchwald noted that “the terms and conditions of a deal of this nature required a lot of give and take, as well as creative thinking on everyone’s part. Howard and I are excited to enter into this cutting edge and truly unique broadcasting agreement with SiriusXM that I believe will further the legacy of Howard Stern.”