With 1.6 Billion Monthly Active Users, Here Is Facebook’s Quarter And Year In Charts

In an otherwise dreary manufacturing recession landscape, one in which even the services sector is getting increasingly more troubled by the day, and where nothing the Fed says or does can keep animal spirits inflated, there was one ray of light: the one company that benefits from over a billion people posting pictures of their dogs or stalking their significant other’s best friend: Facebook (FB).

Mark Zuckerberg’s social network reported that in Q4 it generated $5.84 billion in revenue, far higher than the $5.37 billion expected…

… driven entirely by an ongoing surge in mobile users. Indeed, of the 1.038 billion DAU at Dec. 31…

… over 90%, or 934 million, were mobile, an increase of 25%.As the company notes, mobile advertising revenue represented approximately 80% of advertising revenue, up from 69% in Q4 2014.

Even more impressive is that somehow, nearly 1.6 billion people 1.6, or about a quarter of the world’s entire population, supposedly visits Facebook at least once a month. Furthermore, Facebook represents that over 60% of the total US and Canada population – this includes tens of millions of children and eldery – is a monthly Facebook user. We are a little sceptical about this, but surely the management team would never lie.

Another notable chart is the number of monthly only users which rose by almost 100 million in the past quarter rising to 823 million, or about 80% of total.

The key highlights of the quarter: